Marketing Plan For an Innovative New Product

Target Market The identification of a target market is important before the launch of a new product. When launching the â€Å"cyclone† brand, the target market constitutes a group of people who will be interested in buying the product (Hiam 2). Identifying the target market for the â€Å"cyclone† brand is not an easy thing, especially because the product contains many features which appeal to different market segments.Advertising We will write a custom essay sample on Marketing Plan For an Innovative New Product specifically for you for only $16.05 $11/page Learn More However, in identifying the right target market for the â€Å"cyclone† product, several factors ought to be considered. First, it would be crucial to identify the demographical characteristics of the target population. The demographical characteristics would include information such as the population’s age bracket, income levels, educational background, gender an d such like factors. Secondly, it will be crucial to identify the geographical location of the intended customer group. The geographical location of a market would determine the demand for a given product. For instance, it would be useless selling jackets in a geographical location with a desert-like climate. In the same manner, certain geographical locations are known to demand certain goods and services more than others. For instance, the Puma shoe company has been known to perform well in Latin American and European countries when compared to the rest of the world (Hiam 19). Lastly, in identifying the right target market for â€Å"cyclone†, the psychographic characteristics of the population have to be considered. These psychographic elements will include the personality and behavioral traits of the target population group. The collective interests of the population group will also be included in this analysis. Comprehensively, these elements will have to be analyzed to es tablish how they complement the sale of â€Å"cyclone† products. Product Positioning Positioning a brand in the market is a critical component for market success. Its importance cannot be underestimated because brand positioning is more than the product’s sales. In fact, product positioning is a promise to the customers to explain how the product fulfills their needs (through the elements it guarantees them) (Hiam 23). To establish an effective brand position strategy for Cyclone, it would be crucial to determine the core values of the brand. For instance, it will be crucial to establish if the brand thrives because of excellent quality or good pricing. Once these values are determined, pursuing the same values in the market will amount to a good brand positioning strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More IMC Campaign In coming up with the best IMC plan for â⠂¬Å"cyclone†, several factors need to be considered. First, a thorough promotion opportunity analysis should be done to establish the competitive analysis, opportunity analysis, target market analysis and customer analysis of the brand. From this point, corporate strategies should be formulated. The corporate strategies include corporate image strategies, brand development strategies, brand positioning strategies, distribution strategies, business-to-business strategies, public relations strategies, and evaluation strategies. The last process of developing an IMC campaign will be to identify an integrated market communications strategy plan. This plan includes coming up with a set of objectives for the IMC plan and a budget to achieve the intended objectives of the IMC plan. The first objective will be centered on consumer needs and requirements while the second objective will be centered on determining the product’s distribution channel. The last objective of the plan will be centered on determining the right business-to-business strategy (Hiam 53). Price Determination Determining the right price for the â€Å"cyclone† product depends on several strategies. For instance, the distribution channel of the product is bound to determine the overall price of the product because longer distribution channels are bound to command high prices and short distribution channels amount to low prices. However, the â€Å"cyclone† brand will be produced with a high-end market in mind. To keep the prices affordable for a wider consumer group, a shorter distribution channel will be chosen. Also, the price of the â€Å"cyclone† product will be determined by the cost of production and the price of substitute and complementary products in the market. Obviously, the price of the product cannot be sold less than the opportunity cost and therefore, the product will be priced higher than the product cost. This cost will be compounded with the productâ €™s distribution cost, to come up with a reasonable mark-up price for the product. The price of substitute and complementary products will also determine the price of the â€Å"cyclone† product. If the price of substitute products will be low, the price of cyclone will also have to be comparatively low. The same is also true if the price of the substitute product is high because if the price of the substitute product is high, it will be easy to sell the product at a reasonably high price since there will be minimal price competition (Hiam 23).Advertising We will write a custom essay sample on Marketing Plan For an Innovative New Product specifically for you for only $16.05 $11/page Learn More CRM System Designing an effective CRM system will have to be done with the customers in mind. This strategy is crucial because customer feedback will be important in developing future product improvement strategies. The provision of customer service thro ugh the CRM system will also be done with a keen emphasis on the medium for service offing. Customer development will be achieved if the CRM is designed to have a feedback mechanism where customers can communicate with the company and inform them of any areas where customer development can be improved. The internet can be an effective tool in ensuring the goals of the above strategies are realized (Hiam 2). Works Cited Hiam, Alexander. Marketing for Dummies. New York: For Dummies, 2009. Print. This essay on Marketing Plan For an Innovative New Product was written and submitted by user Anya Kirby to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Write IEP Goals for Healthy Student Work Habits

Write IEP Goals for Healthy Student Work Habits When a student in your class is the subject of an Individual Education Plan (IEP), you will be called upon to join a team that will write goals for him or her. These goals are important, as the students performance will be measured against them for the remainder of the IEP period and their success can determine the kinds of supports the school will provide.   SMART Goals For educators, its important to remember that IEP goals should be SMART. That is, they should be Specific, Measurable, use Action words, be Realistic and theyre Time-limited. Here are some ways to think about goals for children with poor work habits. You know this child.  She or he has trouble completing written work, seems to drift away during oral lessons, and may get up to socialize while children are working independently. Where do you start setting the goals that will support her or him and make them a better student? Executive Functioning Goals If a student has a disability such as ADD or ADHD, concentration and staying on task wont come easily. Children with these issues often have difficulty sustaining good work habits. Deficits such as this are known as executive functioning delays. Executive functioning includes basic organizational skill and responsibility. The purpose of goals in executive functioning is to help the student keep track of homework and  assignment due dates, remember to  turn in assignments and homework, remember to bring home (or return) books and materials. These  organizational skills lead to tools to manage his daily life.   When developing IEPs for students who need help with their work habits, it is important to remember to key in on a few specific areas. Changing one behavior at a time is much easier than focusing on too many, which will be overwhelming for the student. Sample Behavioral Goals Focus attention with minimal supervision or intervention.Refrain from distracting others.Listen when directions and instructions are given.Identify what is needed each work period and each day for homework.Be prepared for assignments.Take the time to do things right the first time.  Think things out on your own before asking.Try things independently without giving up.Work independently as much as possible.Apply successful strategies when involved in problem-solving.Be able to re-state problems, instructions, and directions to help with understanding the task at hand.Take responsibility for all work being done.Participate fully in group situations or when called upon.Be responsible for self and belongings.Remain positive when working with others.Cooperate in both large and small group settings.Be considerate of the opinions of others.Seek positive solutions for any conflicts that may arise.Always follow the routines and rules. Use these prompts to craft SMART goals. That is, they should be achievable and measurable and have a time component. For example, for the child who struggles with paying attention, this goal incorporates specific behaviors, is actionable, measurable, time-bound, and realistic:   The student will attend (sit still with eyes on the teacher, keeping their hands to themselves, using a quiet voice) to a task during large and small group instruction for a ten-minute period, with no more than one teacher prompt in four out of five trials, to be measured by the teacher. When you think about it, many of the work habits lead to good skills for life habits. Work on one or two at a time, obtaining success before moving to another habit.

Anazlyzing George Bush's speech Case Study Example | Topics and Well Written Essays - 250 words

Anazlyzing George Bush's speech - Case Study Example He also uses pathos to evoke the feeling of sympathy from his audience when he says â€Å"Sadam Hussein has placed Iraqi troop and equipment in civilian areas attempting to use innocent men, women and children as shield for his own military- a final atrocity against his own people.† The audience cannot avoid feeling sorry for the Iraqi citizens and supporting the course of the United States army. Bush cleverly woos the support of the audience by asserting that the main objective of America is to ensure peace and liberate the people of Iraq. He also uses ethos effectively, deriving the credibility of his status as the president of the most powerful nation of the world. He gets people to believe that the war in Iraq is nothing but over with the United States registering victory. Bush also uses logic fallacy, when he created an impression that the war against Sadam Hussein was over when the reality was that he was diverting attention from ailing economy of the United

Performance Management Essay Example | Topics and Well Written Essays - 1750 words

Performance Management - Essay Example With the help of this system a company motivates its employees to delivery good performance. Retail sales associate are very important part of retail business. They directly interact with the customers and contribute a lot in satisfying them. Sale of a retail company highly depends on the behavior and approaches of its sales associate. Performance of retail sales associates is influenced by their skills. Job description of a retail sales associate helps the business in hiring desirable salespersons. The theory of organizational behavior modification (OBM) involves with changing behavior of the organizational members and their performances. This theory considers two important things which influence the performance of the employees. As per this theory a behavior which produces positive effects or consequence tends to become repeated. The organizational members become motivated to perform that specific type of behavior which helps them to get some positive results. Another thing which influences the performance of the employees is the behavior of the seniors towards them. The senior organizational members like managers, team leaders can change or influence the behavior of the employees by giving punishment or rewards to them. In the retail business for delivering successful job, sales associate needs to have some key behaviors which help them in achieving the goals and objectives of the business. These key behavioral factors are as follows: Confidence: The sales associate needs to very confident for performing their job. Sales associates need to interact with the customers directly. If they are confident about what they are saying and about their knowledge then they can convince the customers easily. It is easy for the sales associate to influence the customers with their high confidence level. Customers tend to trust the sales associate who are confident about themselves. The company can modify the confidence level of its sales associates by giving

Family Business in India Coursework Example | Topics and Well Written Essays - 9250 words

Family Business in India - Coursework Example India being a country with people who has rich shared values and communication within the family, will ever like to allow such family feuds. This is the prime area of the current research to identify the attitude and circumstances with family firms after the reported major family feuds. Hence the study has considered a case analysis as well as quantitative analysis to identify the factors aided for such feuds as well to observe the trend in the remaining family firms. The study was conducted with the family firms who are in first, second and third generation of transition. Very few cases include successors after 4th and 5th generation also. The study found a remarkable preparedness among the family firms with high professionalism and education. More than half percentage of the studied family firms is executing the succession plan, by training and communicating the succession plan with the successors. Though a minor part of the study group exhibited conflict and sibling rivalry, still they feel the need for a smooth succession plan. The remaining considerable amount of study group is in the stage of preparation of succession plans. The study found that education and communication are directly influencing the preparedness of the successors. With this knowledge, the r esearch found out that Indian firms are acknowledging the need for succession planning and are developing preparedness for succession management. Introduction: Most of the Indian Economy is amassed from the Family businesses. It is estimated that 95 per cent of the registered firms are family businesses. The success of these Family firms has attained from the rich family culture and values nourished through out generations.Family business is a dominant organization form worldwide. According to Steven family is not only a viable factor of economy, but is in many ways its the exemplary form of business. He writes: "The family business is being rediscovered as the embodiment of management practices and business values needed to help the nation's industries regain their competitive edge" (I991).1 Though there are many papers observed the scenario in the past, the current trend is to be observed with variable factors involved in causing the trend. Most family businesses, though relatively small in scale, involve highly complex interrelationships between two analytically separate but inextricably linked social systems: the family and the business. (Lansberg, 1983)2. In the recent times, the globalization factor made it to many Family businesses to attract many Foreign Investments. And the recent Industrial scenario in India presents some cases where the Family

The Relationship Between Grammar And Language English Language Essay

The Relationship Between Grammar And Language English Language Essay The relationship between grammar and language helps in understanding the Chomskian principle of transformational grammar. David W. Carroll views grammar as a description of a persons linguistic knowledge. Language is considered to be an infinite set of well formulated sentences and it can be deduced by grammar, like that of mathematics or logic. Hence grammars are the theories of language composed of hypotheses of the structure of some part of the language. Chomsky suggests three criteria about the theory of language. First criterion is known as observational adequacy. It is applied in several levels of language in which grammar defines, what is and what is not an acceptable sequence in the language. At the other level grammar should have rules that generate grammatical sentence. The second criterion is the descriptive adequacy which indicates that grammar specifies the sequence in a language. Grammar should also explain how it relates with sentences which have the same or opposite meaning .The third criterion is the explanatory adequacy. Chomsky views that it is theoretically possible for a number of grammars, all based on different principles to attain the other two forms of adequacy and determines that the best descriptively adequate grammar pertains to the language acquisition in children. He suggests that the child learning a language is presented with samples of the language and must determine the grammar from the samples. Chomsky notes that children choose one particular grammar from the incoming data consistent with a number of grammars. Hence this implies that there are certain innate language constraints enable the child to deduce the correct grammar. The final level of adequacy goes beyond the ability to explain to describe patterns in a particular language; instead, it involves the ability to explain the role of linguistic universals in language acquisition. These theories played a significant role in the development of linguistic theories. Chomsky initially developed transformational grammar because of the descriptive inadequacy of grammar based on phrase structure rules. In transformational grammar, the insight that sentences have more than one level of structure is captured in the distinction between deep structure and surface structure. These are both tree structures, which differ in emphasis. Deep structure is considered as the underlying structure of the sentence that conveys the meaning of a sentence. Deep structures are the output of the phrase structure rules and lexical rules; transformations operate on these and gave rise to the surface structure. Surface structure refers to the superficial arrangement of the constituents and reflects the order in which the words are pronounced. David Carrol refers to three arguments regarding the usefulness of the distinction by considering the following sentence as an example. Ex: Flying planes can be dangerous. The ambiguity in this sentence is called deep-structure as it may be paraphrased as, The act of flying planes can be dangerous or Planes that are flying can be dangerous. This type of ambiguity comes from a single surface structure that is derived from two distinct deep structures. The second reason for the distinction is that some pairs of sentences are similar in their phrase structure but not in their underlying structure. Ex: John is easy to please. (2) John is eager to please. (3) The above sentences, when paraphrased reveal their dissimilarity even though they are apparently similar. John is the object of the deep structure in (2) and the deep structure subject (3). The next set of sentences in active and passive voice is distinct in their surface arrangement but similar in their deep structure. Ex: Arlene played the tuba. (active) The tuba was played by Arlene. (passive) So the active and the passive sentences are considered as two manifestation of the same deep structure. These grammatical relationships posit a second level of structure with a new set of rules called transformational rules. The entire deviation of a sentence is known to be a two part process in transformational grammar. In phrase structure the assumed largest syntactic unit, the sentence is progressively expanded by the application of rules into strings of smaller units, terminating with a combination of lexical items and grammatical elements. The phrase structure is explained with labeled tree diagrams and they are said to be inadequate for a full structural exposition. Therefore phrase structure is incapable of explaining the open ended creativity of a natural language. Upon the output of the phrase structure rules transformation rules are applied. These transformational rules involve not the division of the sentences or its parts into smaller parts, but, the alteration or rearrangement of a structure in various ways. Transformation also reflects parts of the speakers intuitive awareness of relations between sentences of different basic types. The associations of active and passive sentences , positive and negative sentences and statements, commands, and questions rests on native speakers recognition of their semantic relatedness, which is expressed by the relatedness of grammatical structure. The phrase structure rules are said to be useful in generating the underlying tree structure which is referred to as deep structures and secondly a sequence of transformational rules is applied to deep structure and the intermediate structures, ultimately generating the surface structure of the sentence. The transformations apply to the entire strings of constituents where as phrase structure rules apply to only one constituent at a time. These transformations are done by adding, deleting or moving the constituents. David Carroll gives a few transformations and explains how they work. One such transformation is called the particle -movement transformation. From the following two sentences know that they mean the same thing: EX: John phoned up the woman. (4) John phoned the woman up. (5) Here the concern is with the placement of the particle up; in these sentences, the particle may occur either just before or just after the noun phrase. Accordingly, we might write two different phrase structure rules for the two instances, the first might write two different phrase structure rules for the two instances, the first conforming to (PS) VP Æ’Â   V + (part) +NP And the second to (PS) VP Æ’Â   V + NP + (part) The problem with this approach is that it lacks descriptive adequacyit does not reveal the similarity of the two sentences. In this approach, the two sentences are derived from two different phase-structure rules. An alternative approach is to assume that the two sentences have the same deep structure and to apply the particle- movement transformation to (4). The transformational rule looks like this: (T1) V + part + NP Æ’Â   V + NP + part It can be noticed that the transformational rule simply moves the last two constituents of the verb phrase. Phrase -structure rules rewrite one constituent into a series of constituents but transformational rules begin with a series of the constituents and transform them. Then he goes on to explain it considering the following sentences: John phoned up the interesting woman. (6) John phoned the interesting woman up. (7) John phoned up the woman with the curly hair. (8) John phoned the woman with the curly hair up. (9) In each case the particle is shifted around the entire NPtwo words in (5), three in (7), and six in (9). The particle movement is defined in terms of constituents, not words. This condition gives transformational grammar tremendous power to apply to an infinite no of NPs. Instead of stating the number of words which varies from sentence to sentence, it is stated that in terms of grammatical structure it is known as structure dependent. One final property of transformational rules is that it may be blocked under certain circumstances. For example, the particle movement transformation does not work with pronouns: (35) John called them up. (36) *John called up them. These restrictions and transformations would be specified in the description of the rule. The rule would operate under specified conditions but would be blocked when these conditions did not apply. The earliest work shows the inadequacy of context free grammar for the analysis of natural languages. In the 1960s, transformational grammarians concentrated on the relationship between syntax and semantics. Transformational grammar explains certain aspects of language such as deep-structure ambiguity and the limitations of the phrase-structure rules. Transformational grammar has evolved over the decades and there were many changes and alternative approaches that gave rise to other new theories on transformation. The influence of Chomskys revolutionary theories on linguistics and his contributions like Syntactic Structures, Aspects of the theory of syntax, stands out as the most significant development which led to the beginning of various other transformations in grammar and linguistics.

Free Tempest Essays: Treacheries and Rebellions :: Tempest essays

  Treacheries and Rebellions is The Tempest  Ã‚   The Tempest consists of â€Å"a series of rebellion, treacheries, mutinies and conspiracies against authority† but the overall view of the dramatic action is much more complex. Many other aspects and themes such as illusion and the supernatural (magic) also play a very important part in shaping the plot. Power struggle is evident from the beginning, way back when Prospero’s brother, Antonio, seized his status as Duke of Milan and banished him to a barren place and left for dead. â€Å"In scene 2.1, pg 141, Sebastian remarks, â€Å"I remember/You did supplant your brother Prospero.† And Antonio replies, â€Å"True;/ And look how well my garment sit upon me,†. Antonio betrayed Prospero, and yet he feels no remorse for his treacherous act: ‘I feel not/ This deity in my bosom†, his conscience is not bothered by what he did to Prospero. Another sibling conspiracy in the play came in Act II when Sebastian is encouraged by Antonio to kill his brother , Alonso, which would put him next in line for the throne but first, they attempted to kill Gonzalo, the Alonso’s faithful advisor. Scene 2.1, pg â€Å"Draw together,/and when I rear my hand do you the like/TO fall it (the sword) on Gonzalo.† Their evil plot is interrupted and plans ruined as Ariel wakes the sleeping party (Alonso and Gonzalo). But perhaps the most prominent resistance against authority comes from Caliban, the slave of Prospero who feels that the island is rightfully his, â€Å"The island’s mine by Sycorax my mother,†. He goes on to state that Prospero â€Å"tak’st from me.† In order to regain or gain his rulership, Caliban plots with Trinculo and Stephano to kill Prospero and take over the island. Act 3, scene I, pg 160 â€Å"Why, as I told thee, ‘tis a custom with him I’ th’ afternoon to sleep. There thou mayst brain him Having fisrt seized his books; or with a log Batter his skull, or paunch him with a stake Or cut his weasand with thy knife.†    An important factor in authority struggle is the illusion of authority, who is ultimately in charge? Illusion of authority becomes evident from the start when the boatswain speaks to the king in the storm; â€Å"What cares these roarers for the name of king?†¦if you can command there elements to silence, and work the peace of the present, we will not hand a rope more—use your authority.

Color and Psychological Functioning: The Effect of Red Essay

INTRODUCTION The research is conducted to study whether or not the color influence arousal. Color is everywhere. Everyone encounters different colors everyday. Our perceptual experiences are greatly affected by the different colors surrounding us. Past studies have reported that color do affect our physics, physiology and psychology but there is a scarcity of literature regarding color perception and its effects on our psychological functioning (Fehrman & Fehrman, 2004; Whitfield & Wiltshire, 1990). Only few studies have been done earlier to support this hypothesis that red color has negative affect on performance. Elliote et al. (2007) hypothesized that red color impair performance because it evokes avoidance motivation. Different studies have focused on effect of color on performance achievement and the positive role of color in achieving high performance. Some studies have reported the influence of red color on psychological performance. Researchers have been trying to find out those colors that would achieve high performance and improve learning capability among students. According to Goldstein (1942) our body interacts with different colors and reacts, which is manifested in our psychological functioning. He proposed the idea that few colors are disagreeable for human perception and hence when we perceive them their outcomes negate our performance. Similarly, some colors are agreeable and have positive impact on our performance. Those with longer wavelength are arousing (red) and have negative impact on our performance while those with shorter wavelength (neutral) are cooling and calming and have positive impact on our performance. Audio and visual stimuli increases blood flow in cerebral cortex has been used as an affordable technique for different kind of diseases (Othmer, 2004). Whatever the stimulant be, arousal is a factor that attracts and alerts the brain. Arousal from music can have varying impact. Music that is fast arouses brain function while classical music may have just the opposite affect. Rock music is arousal while classic music is calming. Studies have reported that audio-visual entertainment can be used as stimulant for brain to work actively (Othmer, 2004). Arousal is an important part of our brain functioning. Brain’s cortical arousal is said to be directly correlated with the improved performance and determine how well brain can perform. In too much excitement brain releases alpha or theta and hence to pay attention on any job is not possible. One study has shown that rock music can reduce hyperactivity (Cripe, 1986). Purpose of the study is to determine whether high visual or audio arousal affects person’s capability of answering questions of SAT passage. The rationale is to find out the affect of visual and audio arousal on psychological functioning of mind during the process of deep thinking and understanding. Hypothesis Red color has high visual arousal and can impair person’s thinking process and delay their responses to answer questions of SAT passage. Method Participants Fourteen (6 male and 8 female) UCLA undergraduates participated in the experiment as a requirement to complete the class. Participants was restricted to any individual who were native English speakers, did not have a language related disability, and were not red colorblind. The mean age of participants was 23 years old with a range of 20-25 years. Materials The stimuli used in this experiment were four package of Standardized Test (SAT) question, two stop watch, two copies of instruction, two speaker and two separated rooms. Each package has 8 SAT ‘fill in the blank’ questions with same level of difficulty. We are having 16 different packages with different reading passage but the same level of difficulty. The questions were taken from the SAT preparation by Barron’s Verbal Section. We divided participants randomly into four different groups. Each group consist 4 participants and each participant will experience the same set of question but in different order. This will prevent the order effect. There are four different sets of order used in this experiment. There are Punk music – red color, Classical music – red color, Punk music – neutral color, Classical music – neutral color Eight of them are with the classical music and eight of them are with rock music. For visual arousals we also test with the red and neutral color. Eight of them are with red color and eight of them with neutral color. After sometime each group will be exposed to one condition one by one.   Group 1 will be exposed to Audio (rock), Group 2 to Audio (classic), Group 3 to red color and Group 4 to white color. The group that were exposed to rock music while the remaining two groups were exposed to red color and then asked to answer another list of questions from the SAT passage. Procedure This experiment is 2X2 within-subject experiment. Participants were assigned to all of the four with within-subject experimental conditions: the Punk-Red, Punk-White, Classical-Red and Classical-White. Anagram performance served as the dependent measure. The general ability is the Scholastic Aptitude Test (SAT) score. Balanced latin square is used in order to avoid specific items effect and order effect. Therefore, in each group they will not be exposed to the same things.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Participants tested individually by an experimenter for blindness. Participants were randomly assigned to the experimenters in this and all subsequent experiments were aware that color played a role in the experiment, but they remained unaware of the color hypotheses throughout the data collection process. Participants are divided into four groups with 4 individuals per group. Each participant will be offered to do questions under normal environmental condition.   Balanced Latin square setup will be used to determine which set of experiments will be used for each group participants. Two groups were to be selected for color arousal and two for music arousal. All the participants in the 4 groups were offered to solve questions from SAT passage while time for each participant was noted. After sometime two groups were exposed to rock music while the remaining two groups were exposed to red color and then asked to answer another list of questions from the SAT passage. Subjects of Audio arousal (Rock vs. Classical music) Good hearing capability No reading and writing disability All were native English speakers Subjects of Visual Arousal (Red and White color) None were color blind No reading or writing disability All were native English speakers    Participants Punk-Red Punk-White Classical-Red Classical-White   Design This experiment was conducted 2X2 within subjects design experiment so each participant experienced both level of variation with the experiment. This experiment deals with two-way design with two level of variable. There are two variable in this experiment; independent variable and dependent variable. The first independent variable (IV) has two levels. We will be judging audio arousal at two level : high and low. We operationally define this as classical music versus rock music. Our second independent variable is visual stimulation. We define visual stimulation as a color that evokes urgency versus one that is neutral (i.e. red vs. white). The control of this experiment is the difficulty of the question, length of the syllable, time, font size of the words, sample, response type, and presentation style, question order and the presentation style. We also control it by making the balance latin square. The balance latin square is used therefore we can conclude that this test is within subject test two way but two levels and the variable manipulated is the level of arousal. Results A factorial design (color condition: red vs. white) and (audio condition: punk vs. classical) within subject ANOVA was conducted on analogy performance. The result were as follow: Punk White: M 5.21, SD = 1.477; Punk Red : M = 5.00, SD = 1.177; Classical White : M = 5.14, SD = 1.748 ; Classical Red : M = 4.64, SD = 1.64. The analysis revealed an effect of premanipulation analogy performance on analogy performance, F (1,13)   = 0.511 The result indicate there are no main effect and no interaction. Our studies show that rock music and red color is arousal and does distract person’s attention to perform particular work. However, the impact of red color is not as extensive as rock music. There was statistically significant difference between the results produced under control condition and rock music arousal. The answers produced during rock music arousal were not correct or either left blank because of arousal and distraction created by the music. Participants with white background color white threat performed significantly better compared to red color. Participants with punk music performed better compared to classical. PW > CW  Ã‚   and PR > CR PW > PR  Ã‚  Ã‚   and CW > CR Discussion Small discrepancies in the results and experiment might have affected our results. Our predictions were made solely on the basis of previous studies. However, current results due to several reasons. Those who were exposed to classical music deviated and their attention was grasped in listening music, hence they performed poorly on the test. Due to the reason that they were not able to concentrate on reading the passage as music was on. However, punk music didn’t grasp their attention as classical music, hence, their performance was better while they were hearing punk music. In order to make it better we believe next time we should have be a better research protocols. We need to have a better stimulation and prediction of another variable such as the confounding variable, internal validity and the other. It might be because of the confusion created while answering questions or because questions were not well ordered. Some had similar pattern and some have different pattern. Some of the questions have one fill in the blank and some have two fill in the blanks. One variable like color of the paper itself is a variable and can affect performance and create confusion. We also have a problem with the internal validity with the visual stimulation. There are two level of problem in this case. The first one is the sound of the music. We didn’t have a standard for the sound, about the loudness (how loud we want). For e.g. when we played punk music, we played it too loud but when we played classical music, it was not as loud as the punk therefore we believe some variations in the result were due to lack of internal validity. One more thing that can affect our experiment results is that punk music has lyrics and the classical didn’t have any lyrics at all. Some of the participants when they came out from the punk-music room with lyrics and enter the classical-music room with no lyrics, the participants psychologically will be wondering about the lyrics. Some of the participants can study or concentrate with lyrics and some of them cannot. Mostly with lyrics music ‘on’ it is harder to answer the questions because our brain function is divided into two. It is hard to focus for two things. Results with the red color show worst performance, hence, when punk-music and red color both were used, the performance was worst of all other group sets. The reason for this is evident that it is harder to concentrate with such variables that deviate concentration and we tend to focus more on the music than on the questions itself. The frequency also gives a high effect on this. There are low frequency and high frequency of sound in music. Color, have a wavelength. Red, have a high wavelength. For example: Red has higher wave length then blue. If we add up a variety of different color wavelength we are going to have white. The tone that we get is analog to the white. Color Red is said to be arousal itself. Red color taken was similar to that of blood or heart. It’s a classic in nature. Red is used as a sign of danger, in normal day-to-day life red means to stop or it’s dangerous to continue after that. Color red is considered as sign of bad. A graph shows arousal in inverted U shape. It means that initially the level is low then it gains peak and goes high and then back to low again. Other errors occurred were that data was not collected accurately and the sample was small not big. Do you want this below paragraph must be incorporated in the discussion? Reference Fehrman, K. R., & Fehrman, C. (2004). Color: The secret influence (2nd ed.). Upper Saddle River, NJ: Prentice Hall. Goldstein, K. (1942). Some experimental observations concerning the influence of colors on the function of the organism. Occupational Therapy and Rehabilitation, 21, 147–151. Othmer, Siegfried (2004) Applying Audio-Visual Entrainment Technology for Attention and Learning (Part3). Retrieved from http://www.eeginfo.com/newsletter/archive_files/822106688_article_3.pdf Whitfield, T. W., & Wiltshire, T. J. (1990). Color psychology: A critical review. Genetic, Social and General Psychology Monographs, 116,387–412. Elliot, Andrew J., Maier, Markus A., Moller, Arlen C. and Friedman, Ron., Meinhardt, Jo ¨rg (2007). Color and Psychological Functioning: The Effect of Red on Performance Attainment. Journal of Experimental Psychology: General 2007, Vol. 136, No. 1, 154–168

Fidelity To Truth Essay

TRUTH is an idea or thought analogous to knowledge. Thus, â€Å"knowledge of truth† leads us to consider the meaning of two words: knowledge and truth. Knowledge gives us rational and conceptual image and an accurate reflection of the true state of things as they really exist. While, truth is a state of mind free of error which entails a truthful image of things in existence. Moreover, truth encompasses the fact that it conveys universality and it is constant. Hence, truth does not vary – it is a piece of unalterable reality. Through the article presented, I have learned that the answer to what is true for you always exists at the core of who you are, if you give yourself the space and time to listen. When you are being true to yourself, you are completely honest with what you feel, deeply value, and desire. It also means communicating your feelings wholeheartedly both with yourself and others, allowing your truth to flow through you and into the world. Furthermore, I have learned that to know the truth for oneself, you need to cultivate a deep and trusting relationship with yourself. Eventually, this begins with awareness of your thoughts, as well as awareness of your whole-body experience and how you interact with the world each day. Feelings of openness, expansion, inner joy and freedom are good signs that you are on the right path. Moreover, I have also learned that if you are not being true to yourself, it may show up through feelings of contraction and tension, unease, disconnection, resignation, emptiness, discontentment, or a lack of fulfillment. It is said that the truth will always come out in the end and it may take some longer than others to determine his or her accurate outlook of what he/she perceives to be truth. Above all, the most important thing to be treasure is – †pretending to be someone your not is a waste of the person you are. † MinSCAT plants Responsibility I NVOLVEMENT C OMMITMENT E XCELLENCE â€Å"WE ARE BORN TO BE TRUE NOT TO BE PERFECT. †

We were given 5 solutions Essay Example

We were given 5 solutions Essay Example We were given 5 solutions Essay We were given 5 solutions Essay We were given 5 solutions labelled A, B, C, D and E. We were told that there was a reducing sugar, starch, non-reducing sugar, lipid and protein. My aim was to carry out some standard tests on these solutions and identify them as appropriate.MethodI will perform a standard test on each solution until they prove conclusive upon which I will move to the next solution. The tests are dteialed below and it is the order I followed on each solution.Background to Test 1: Reducing Sugar TestAll monosaccharides and some disaccharides are reducing sugars. The test for a reducing sugar is known as the Benedicts test. When a reducing sugar is heated with an alkaline solution of copper II sulphate it forms an insoluble precipitate of copper I oxide. The colour of the precipitate changes from green through yellow, orange and brown to deep red, depending on the quantity of reducing sugar present.Test 1* Put 1cm3 of test solution in test tube* Add 1 cm3 of Benedicts solution* Place in water bath for 5 minutes* Record any colour changeBackground to Test 2: Non-Reducing Sugar TestThere is no direct test for a non reducing sugar, but they can be identified by first hydrolising them with a dilute acid and then detecting the resulting reducing sugars by the Benedicts test. (This is why I have this test at number 2, so I automatically perform this after Test 1)Test 2* Follow as above and note that there was NO colour change* Add 1cm3 of HCL* Neutralise by adding a few drops of NaOH* Add 1cm3 of Benedicts solution* Heat in water bath* Record any colour changeBackground to Test 3: StarchStarch is easily detected by its ability to turn iodine in potassium iodide solution from a yellow colour to blue-black. The colouration is due to the iodine molecules becoming fixed in the centre of the helix of each starch molecule. It is important to do the test in room temperature as high temperature cause the starch helix to unwind which releases the iodine and assumes its usual yellow colouration. Test 3* Take a couple of drops of test solution and put in spotting tile* Add a few drops of iodine* Record any colour changeBackground to Test 4: LipidsThe test for lipids is known as the emulsion test. Ethanol reacts with the sample. To make sure the lipid dissolves in the sample it needs to be shaken. Water is then added. A cloudy white colour is the presence of a lipid. The cloudy colour is due to any lipid in the sample being finely dispersed in the water to form an emulsion. Light passing through this emulsion is refracted as it passes from oil droplets to water droplets, making it appear cloudy.Test 4* Put 1cm3 of test solution in test tube* Add a few drops of ethanol* Shake and water* Record any colour changeBackground to Test 5: ProteinsThe most reliable protein test is the Biuret test, which detects peptide links. First to a sample of the solution add an equal volume of sodium hydroxide. Secondly, add a few drops of very dilute (0.05%) copper II sulphate solution and mix g ently. A purple colouration indicates the presence of peptide bonds and hence a protein.Test 5* Put 1cm3 of test solution in test tube* Add biuret solution* Record colour changeResults TableSolutionReducing SugarNon-Reducing SugarStarchLipidProteinAPurple XBBrown XCCloudy XDBlack XEBrown XConclusionI performed the tests as described in numerical order. If for example a test proved positive on Test 2, then I did not carry on with Test 3 and so on. My results are show above, it shows that solution A was a protein, solution B was a reducing sugar, solution C was a lipid, solution D was a starch and solution E was a non-reducing sugar.

Quote Expansions Coursework Example | Topics and Well Written Essays - 1000 words

Quote Expansions - Coursework Example at social movements engaged in resistance fail to give a clear picture of what the reality is concerning issues of violence against homosexuals or women. Dean states that whatever is taught at school under patriotic narrative is erroneous because it states that the law is an answer to all problems related to racial and sexist problems because it has created a fair and neutral America. Spade shows that this narrative is wrong because if it were true, the US should not experience issues of inequality or violence against sexual minorities such as lesbians and gays (Spade 21). The author supports this by stating that resistant political theorists and social movements show the concept of state violence through exposing the fact that the entities that are supposed to protect minority groups such as gays and women have failed to do so showing that the state is not the ideal place where people should look for protection (Spade 21). In agreement with Spade, it is indeed true that looking at institutions and the possession of power is a narrow view could be detrimental towards understanding significant issues in the society. While it is true that the state can contribute towards the lessening of violence and discrimination against sexual and gender minorities through formulation and implementation of laws, state and the laws as institutions could be the same places where violence erupts. For example, in Dual Dualisms by Fausto-Sterling, the author addresses issues of male or female and how the International Olympics Committee (IOC) deconstructed this in the 1960s. Focusing on testing of athletes, she states, â€Å"In part, IOC rules reflect cold war political anxieties: during the 1968 Olympics, for instance, the IOC instituted ‘‘scientific’’ sex testing in response to rumors that some Eastern European competitors were trying to win glory for the Communist cause by cheating—having men masquerade as women to gain unfair advantage† (Fausto-Sterling 2). Here, the

What Is An Entrepreneurship All about, How to Be a Leader Assignment

What Is An Entrepreneurship All about, How to Be a Leader - Assignment Example Entrepreneurial implies that an individual must display the ideal knowledge to operate a company. In my case, I have displayed a tendency to make strategic decision. For instance, I use my time to study efficiently, which involves subdividing my time in order to understand how to allocate equal time to the subjects I took. During my time in the university, I did some community work managing the community center. During my time as an operations manager, I managed to ensure my subordinates worked efficiently, which meant subdividing the workload between the subordinates. Another important factor during my time in the community center was being prompt to work in order to create a work schedule which would ensure all the work for the day was accomplished. In some cases, I had to pitch in on the tasks in order to cover for workers who may were unwell to report for work (Kleiman, 2010). Such factors were important in order to ensure that the community center operated efficiently; hence, de monstrating my entrepreneurial qualities. In terms of being entrepreneurial, I will be able to make decisions promptly, which will not put the company in jeopardy. I am an efficient worker, which ensures that I am very reliable in relation to accomplishing tasks quickly and with the expected quality and high standard of the company (Kotter, 2002). I can operate independently without the need for supervision, which is a quality that entrepreneurs possess. This means that I can work independently, but not in a manner that suggests I cannot work in a team. Another aspect of my character is my ability to coordinate individuals.